Sanrio Puroland's Halloween event, PUROMONSTERSCRAMBLE, runs from Friday, September 11 to Tuesday, November 3, 2026. The headline this year is the park's first collaboration with LABUBU, the POP MART character.
One detail should settle your date. The horror version of the boat ride does not run every day, and if you visit on an ordinary weekday you will not be able to ride it.
If you are weighing Puroland against the other Halloween options in Japan, Halloween in Japan 2026: USJ, Disney, Sanrio and Shibuya Compared lays out the dates for all four.
The horror boat ride runs only on September 11 and on Saturdays, Sundays and national holidays after that. Riders must be junior high school age or older.
What runs, and when
Item | Detail |
|---|---|
Event | PUROMONSTERSCRAMBLE |
Dates | September 11 (Fri) to November 3 (Tue, holiday), 2026 |
Collaboration | POP MART's LABUBU (LABUBU×SANRIO PUROLAND) |
Location | Sanrio Puroland, 1-31 Ochiai, Tama City, Tokyo |
Nearest station | Tama-Center (Keio, Odakyu, Tama Monorail), about 30 minutes from Shinjuku by Keio limited express |
Entry | You need both a passport ticket and a separate visit reservation |
The event has three main draws: a live show where LABUBU appears as a guest, the boat ride's horror version, and a photo spot on the third floor.
Official page: サンリオピューロランドのイベント/キャンペーン「PUROMONSTERSCRAMBLE」のご紹介です。
PUROMONSTERSCRAMBLE｜サンリオピューロランド
The horror boat ride: September 11, then weekends and holidays
The Sanrio Character Boat Ride on the second floor turns into a horror attraction for the duration of the event. Obaken (オバケン), a company that specializes in haunted houses, supervised the redesign, and the ride takes about 10 minutes.
The park's wording is specific. The horror version runs on September 11 (Fri), and after that only on Saturdays, Sundays and national holidays through November 3. Opening day is the one Friday it operates.
Watch the word "holidays." Japan's autumn calendar puts several national holidays on weekdays. September 21, 22 and 23 form a three-day run of holidays, and the final day, November 3 (Tue), is Culture Day. All of those are operating days. An ordinary Tuesday or Wednesday is not.
The start time is not fixed. The official line is that the horror version starts from 16:00, once preparations are complete, so 4pm is the earliest possible start rather than a guaranteed one. Leave yourself a buffer in the late afternoon.
Only visitors of junior high school age and up may ride. Elementary school children cannot, and the park lists no exception for children accompanied by an adult. If you are traveling with young kids, leave this ride out of the plan.
One more thing worth knowing. While the horror version is running, the normal version of the boat ride is closed, and so is its photo service. If the regular Sanrio ride is what your family came for, avoid weekend and holiday evenings.
The 360-degree show and DJ TIME
PUROMONSTERSCRAMBLE PARTY is staged in the round at the Entertainment Hall on the first floor. It runs about 20 minutes, and LABUBU appears as a special guest.
Voice actor Subaru Kimura voices the monster Jack O'Happens (ジャック・O・ハプンズ), and the music comes from the duo FAKE TYPE. A 10-minute set called PUROMONSTERSCRAMBLE DJ TIME! runs beforehand. The park notes that the viewing area for DJ TIME is not the same as the one for the show itself, so check the day's guidance if you want to catch both.
Showtimes and the number of daily performances are not announced in advance. Puroland's schedule shifts day to day, so look up the official calendar once you have chosen your date.
Away from the first-floor hall, there is a PUROMONSTERSCRAMBLE photo spot on the third floor. Working it into your route before or after the show saves a trip back upstairs.
Schedule calendar: サンリオピューロランドのスケジュールのご案内です。
スケジュール｜サンリオピューロランド
Limited goods and seasonal food
Most of the merchandise is sold at the Entrance Shop on the third floor. All prices include tax.
PUROMONSTERSCRAMBLE Mascot, Hello Kitty (3,960 yen)
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© 2026 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
©POP MART
Hello Kitty in a monster costume. The event name is printed on the product itself, so if you want one souvenir that clearly marks the occasion, this is the obvious choice.
PUROMONSTERSCRAMBLE Pompom Charm, My Melody (1,540 yen)
.jpg)
© 2026 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
©POP MART
Available from September 11. The park caps purchases at two per transaction, and the product page warns that stock may run out without notice. Worth checking before you promise to bring some home for friends.
Also on the list: a Kuromi headband at 3,850 yen, a drawstring pouch at 1,650 yen, and the LABUBU×SANRIO flat pouch and clear file. Neither the park nor the press release gives a price for those last two.
LABUBU and PUROMONSTER Almond Jelly Peach Parfait (1,000 yen)
© 2026 SANRIO CO., LTD. TOKYO, JAPAN 著作 株式会社サンリオ
©POP MART
The dessert built around the LABUBU tie-in. The seasonal menu also includes Hangyodon's tandoori chicken blue curry at 1,700 yen and Bad Badtz-Maru's craft cola at 900 yen.
Passport pricing by date, and the separate reservation
As of August 1, 2026, Puroland switched to a new admission scheme, expanding from seven price tiers to ten. What you pay depends on the day you visit.
Ticket | Adult (18 to 64) | Child / Senior (3 to 17 incl. |
|---|---|---|
Day Passport | 3,900 to 6,900 yen | 2,800 to 5,800 yen |
Afternoon Passport (from 2pm) | 2,800 to 4,600 yen | 2,500 to 4,300 yen |
Children two and under enter free. The park does not publish a calendar showing which dates fall into which tier, so the practical move is to keep two or three possible dates in mind and compare prices on the official site.
The trap is the reservation. A visit reservation and a passport ticket are two separate steps, and the park spells it out: a reservation alone will not get you in, and you must have your own passport ticket.
Passports are sold through the official online store, the ticket window on the day, Lawson and FamilyMart, and Sanrio shops.
Ticket details: サンリオピューロランドのパスポート/チケット一覧です。パスポート/チケット一覧｜サンリオピューロランド
Costumes: no official guidance, and the Oct 31 night event
Halloween may make you want to dress up, but Puroland publishes no guidance on whether general visitors may wear them during daytime hours of the Halloween run. It is not on the event page, not in the park rules, and there is no mention of changing facilities. Do not build your day around a costume.
The night of October 31 (Sat) belongs to a different event, SPOOKY PUMPKIN 2026, billed as PURO ALL NIGHT HALLOWEEN PARTY. Doors at 9:30pm, music from 10pm until 5am, 14,800 yen at the door, and no entry for anyone under 20. Japanese media have reported that guests attend in costume, though the official event page says nothing about costumes either way.
Because that party takes over the building, the park may close earlier than usual during the day on October 31. If that is your date, check the operating calendar before you commit.
Tokyo Disney handles costumes very differently, and the windows are narrow. Tokyo Disney Halloween 2026: Full Costumes Only Sept 15-30 and Oct 16-31 has the exact dates if that matters more to you.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.
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