Starbucks Japan rolls out its autumn lineup on Wednesday, September 2, 2026. This year's drinks skip the usual chestnut and pumpkin in favor of satsumaimo (Japanese sweet potato), with the honey-sweet Beni Haruka variety taking center stage.
If you're timing a Japan trip around seasonal releases, here's the shortlist: two drinks and one cake, all launching the same day, all sold while supplies last.
For the wider picture of what's on menus this fall, see our guide to Japan's autumn foods.
The Beni Haruka Frappuccino comes in Tall only, at 687 yen (takeout) / 700 yen (dine-in), from September 2 at Starbucks stores nationwide (except a few locations).
The "Beni Haruka" Sweet Potato, Explained
Beni Haruka is a popular Japanese sweet potato prized for how sweet it turns when roasted — sugary enough that honey-like syrup oozes out. Think roasted sweet potato, not the pumpkin-spice route most Western chains take in fall.
Starbucks builds this year's three items around it.
The Three Autumn Items and Their Prices
Image used with permission
Beni Haruka Frappuccino® (687 yen takeout / 700 yen dine-in)
A milk-based Frappuccino blended with Beni Haruka sweet-potato paste and topped with roasted-sweet-potato sauce, crunchy chips, and whipped cream. It comes in Tall size only.
Beni Haruka Mousse Tea Latte (628 yen takeout / 640 yen dine-in)
A tea latte layered with Beni Haruka mousse. Lighter than the Frappuccino if you want the sweet-potato flavor without the full dessert weight. Tall only.
Beni Haruka & Anno-imo Roasted Sweet Potato Cake (530 yen takeout / 540 yen dine-in)
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A cake made with two sweet potato varieties: Beni Haruka and Anno-imo, another prized variety. It pairs naturally with either drink if you're dining in.
Launch Date, Availability, and Sizes
All three items launch on Wednesday, September 2, 2026. Starbucks Japan has set no end date; the official release only notes that items "may sell out or be discontinued early." In other words, it's while-supplies-last — popular items can disappear well before autumn ends, so go early if a specific drink is on your list.
Both beverages are Tall only, with no size options. Note that "Tall" is one of the smaller options among Japan's four sizes (Short, Tall, Grande, and Venti), so it's a modest cup rather than a large one.
Item | Takeout | Dine-in |
|---|---|---|
Beni Haruka Frappuccino® | 687 yen | 700 yen |
Beni Haruka Mousse Tea Latte | 628 yen | 640 yen |
Roasted Sweet Potato Cake | 530 yen | 540 yen |
Where to Buy It and How to Order
It's available at Starbucks stores nationwide, except at a handful of locations.
The price difference reflects Japan's consumption tax: takeout is taxed at 8% and dine-in at 10%, so dining in costs a little more. That gap is normal across Japanese cafes and convenience stores.
The Japanese names are long, but at the counter you can simply ask for the "Beni Haruka Frappuccino," and staff will know the one you mean.
Separately, Starbucks also launches its nationwide "My Customize Bar" on September 2, letting you tweak any drink to taste — handy if you'd rather riff on a standard drink than order the seasonal one.
Planning your fall food stops? Japan's chains launch their own seasonal menus around the same time — see our guide to Japan's tsukimi (moon-viewing) burgers.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.
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