KFC x Umamusume 2026: Net Order Only, Booking Opens Aug 5

Kentucky Fried Chicken Japan is running a collaboration with the game Umamusume: Pretty Derby (ウマ娘 プリティーダービー) from August 12 to September 30, 2026, under the name "Umamusume no Umauma! Kentucky!" (ウマ娘のウマウマ！ケンタッキー！).

Each ¥1,500 set comes with one piece of collaboration artwork: in Wave 1, a trading card from a set of 18; in Wave 2, a tin badge from a set of eight. Order while logged in and you also get a serial code for an SSR support card in the game.

Two things trip people up. The sets are sold through KFC Net Order (KFCネットオーダー) only, and there is a stretch in the middle of the campaign when nothing is sold at all.

The campaign runs August 12 to September 30, but no sets are sold at all between August 26 and September 8.

Dates and prices at a glance

August 5 is when ordering opens, not when you eat. You pick the set up during the on-sale window that starts a week later, and KFC doesn't say how far ahead a pickup slot can be reserved.

Both booking windows open around 2:30 a.m. Japan time. That's 1:30 a.m. in Singapore, Hong Kong and Manila, and 12:30 a.m. in Bangkok, so set an alarm.

KFC says the start time can shift and that no orders go through before that time, so refreshing at exactly 2:30 is no guarantee that ordering has opened.

The campaign period itself may change, per the release. Check the official release before you build a trip around it.

The 14-day gap: August 26 to September 8

The campaign period and the selling period are not the same thing. Wave 1 ends on Tuesday, August 25. Wave 2 begins on Wednesday, September 9, with booking from September 2.

That leaves August 26 through September 8, 14 days in all, with no sets available. Go by the headline dates alone, and it's easy to land right in the middle of it.

The sets are also limited in number, and sales stop once they're gone. If your travel dates are fixed, order on the day booking opens rather than the day the sets go on sale.

Ordering: Net Order, accounts and payment

There's exactly one way to get a set: KFC Net Order (KFCネットオーダー), the chain's own pre-order site and app. You choose a store, pay online, and pick it up there.

I wasn't able to find an English page for the campaign. Copy and paste KFCネットオーダー into a search box, or start from the official release and follow the campaign link from there.

The release says nationwide, then adds the usual asterisk: some stores won't be selling them. Confirm the set actually shows up for your pickup store when you choose it on the order screen.

Guest checkout vs logging in

You can check out as a guest, but KFC's wording is explicit: serial codes and the prize draw are for logged-in orders only. If the in-game items are the point, log in rather than checking out as a guest. Ordering through the official app requires a login anyway.

It's a bigger distinction than it looks. Guest checkout sidesteps the account questions below, but it also means no serial code lands in your inbox, and KFC doesn't say whether the card or badge still comes with a guest order.

Payment and pickup

You can pay by credit card, KFC Card, Apple Pay, or a QR payment app: PayPay, Merpay, d-barai (d払い), au PAY and Rakuten Pay. On cards, KFC lists VISA, MasterCard, JCB, Diners Club and American Express.

What it doesn't list is the country of issue, so if your card was issued outside Japan, see the last section.

KFC's FAQ is explicit that Net Order does not accept cash, and the chain tells cash customers to reserve at the counter instead. Since these sets are Net Order only, cash alone won't get you one. Bring a card or a QR payment app.

KFC Delivery can't be booked in advance. Once a wave is on sale you can order for delivery, but only through KFC Net Order: Uber Eats, Demae-can (出前館) and Rocket Now are all out.

One catch: the illustrated goods are handed out at stores only, per the release. If you're in this for the card or the badge, choose store pickup rather than delivery. Someone else can pick the order up for you, though staff may ask for the order number.

The two sets: Wave 1 vs Wave 2

The food is identical except for one item. Both sets are ¥1,500 including tax, and both contain two pieces of Original Recipe chicken, small fries, and Colonel Crispy (カーネルクリスピー). KFC doesn't list a drink.

The sets come in special packaging showing eight characters, including Buena Vista and Red Desire, drawn in the style of the Colonel Sanders logo.

Umamusume no Umauma! Kobu-Mayo Dip Set (ウマ娘のウマウマ！コブマヨディップセット), ¥1,500 tax incl.

Photo courtesy of KFC Japan

The Wave 1 set comes with a kobu-mayo dipping sauce. KFC describes the dip as carrot-orange, a nod to the carrots that run through the game, with a deep garlic richness and some heat behind it. It's meant to go with the chicken and the fries.

Umamusume no Umauma! Ninjin Occhahoi Set (ウマ娘のウマウマ！にんじんオッチャホイセット), ¥1,500 tax incl.

Photo courtesy of KFC Japan

The Wave 2 set comes with a shaker seasoning; ninjin in the name means carrot. Occhahoi (オッチャホイ) is a Niigata dish, and KFC's version leans hard on garlic with a black-pepper bite.

Bonuses: random designs, serial codes and stamp draws

Photo courtesy of KFC Japan

Designs are random and you can't choose, so there's no point asking the counter for a particular character. Each set carries one item: a trading card from a set of 18 in Wave 1, a tin badge from a set of eight in Wave 2.

Logged-in orders also get a serial code for the SSR support card [Gabutto, Egao ni] Red Desire ([ガブッと、笑顔に]レッドディザイア), plus in-game recovery items. The code reaches the email address registered with Net Order within three days of pickup.

You can claim the recovery items once in each wave. The support card is one per account. A second code does nothing, so buying both waves won't get you two copies.

Buying a set also earns stamps on an Umamusume-themed stamp card in the app, though KFC doesn't say how many stamps one set is worth. One, three and eight stamps correspond to separate draws: a strap (320 winners), a collaboration diorama acrylic stand (50) and a board signed by the cast (3). That's 373 prizes in all, and the draws are for logged-in orders only. KFC counts one entry per set purchased.

Not in the official info: points to check yourself

The gap that would give me pause is which version of the game you play. KFC's stated requirement is a linked Cygames ID, or the Google Play, Steam or DMM GAMES version of the game. The English release isn't mentioned one way or the other.

Cygames' support page says the Japanese-language edition "is provided within Japan" and "may not run correctly outside Japan," with no guarantee when using a VPN. Neither company has published whether the code works in the global version, so weigh that before you pay ¥1,500 for something you plan to redeem after you fly home.

The rest I couldn't find anywhere on KFC's official pages as of this writing. Check them yourself before you order if any apply to you.

• Whether cards issued outside Japan work. KFC names the brands it takes but not where the card can be issued.
• Whether a non-Japanese mobile number can be registered. A mobile number is a required field, but nothing states whether overseas numbers are accepted. Guest checkout avoids the account signup, but KFC doesn't publish what the guest order form asks for, and a guest order gets no serial code.
• Bonus items on guest orders, and how guest checkout works. KFC names serial codes and the prize draw as login-only; it says nothing about the card or badge that comes with each set. There is also no published walkthrough for completing a guest order on the web.
• How to enter the stamp draws, the entry period, and how winners are announced. KFC says only that you can apply for the draws.
• Whether airport and highway-service-area branches take part, redemption deadlines, how far ahead you can book, language support in Net Order, and overseas shipping of prizes. None of that is stated.

If you're collecting this sort of thing while you're in Japan, Marugame Seimen x Sumikkogurashi 2026 runs through August 31. And if you'd rather skip the collecting and just eat, here's the regular summer lineup: KFC Japan's summer menu 2026.

Sets are KFC Net Order only, and nothing is sold from August 26 to September 8. If you want the serial code, log in rather than checking out as a guest.