Mellojoy (メロジョイ), the China-born squishy-toy brand that went viral on TikTok, is opening its first physical store in Japan — the Mellojoy Pop-Up Shop — in Harajuku, Tokyo, on Wednesday, September 9, 2026. And now the brand has announced how to actually get in.
The original plan was to let visitors line up in the morning and use numbered tickets in the afternoon. Starting on opening day, every time slot will require advance booking. Here's how the e-ticket booking works, straight from Mellojoy's official announcement.
Entry is by advance reservation. When booking opens depends on the day you plan to visit: September 9–15 is for people with an invite code, and September 16 onward is open to everyone.
Advance Reservation Required
You book through Mellojoy's official e-ticket site (mellojoylucky.cn). Mellojoy also asks visitors not to wait or line up around the shop beforehand.
Each person can book one time slot per day. Tickets are for the named person only and cannot be transferred. If you arrive after your reserved time, you may not be let in.
At the door, you show your reservation and a form of photo ID. A passport counts as valid ID, so overseas visitors can book and enter too.
Booking Windows by Visit Date
Slots are limited, and booking closes once they run out. The booking opening date depends on when you plan to visit.
Visit date | Booking opens | Who can book |
|---|---|---|
Sept 9 (Wed)–15 (Tue) | Sept 3 (Thu), 1:00 p. | Invite-code holders only |
Sept 16 (Wed) onward | Registration from Sept 10 (Thu) 10:00 a. | No code needed — open to all |
Booking for the opening week (Sept 9–15) is already underway for invite-code holders. If you do not have a code, reservations for visits from September 16 onward open on September 10.
Invite Codes for the Opening Week (Sept 9–15)
To book the opening week, you need an invite code. Codes are handed out through two official events:
- The "Melloya in Tokyo" photo-spot campaign
- The "Find Mellojoy!" Tokyo street event (scratch the card you receive to reveal your invite code)
Details on how to participate, where codes are distributed, and the participating locations are posted on the official social accounts (@mellojoyjapan). Check there for the latest.
How to Reserve, Step by Step
The booking process has four steps:
- Step 1: Go to the ticket site and register your details
- Step 2: Choose your visit date and time
- Step 3: Confirm the booking
- Step 4: Come at your reserved time and show your booking to enter
Entry rules may change on the day depending on conditions, so check Mellojoy's latest updates before you head out.
Venue and Hours
The venue is at 6-32-1 Jingumae, Shibuya-ku, near Meiji-dori in Harajuku. The second floor has photo booths and other spaces for taking pictures. Opening hours are 10:30 a.m. to 8:30 p.m.
You can buy items at the venue, though purchase limits may apply to popular items, and you can receive venue-exclusive gifts depending on how much you spend. As of September 4, 2026, no closing date has been announced.
For more on the Mellojoy brand itself and why its squishies have been so hard to get, see Mellojoy's First Harajuku Pop-Up Opens Sept 9.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.