Salon du Chocolat (サロン・デュ・ショコラ), the Paris-born chocolate fair, runs at Isetan Shinjuku (伊勢丹新宿店) from January 13 to February 14, 2027, with general entry starting January 14.
The fair began at Isetan Shinjuku in 2003, and 2027 marks its 25th edition, with a record 167 brands expected to take part.
Short answer: not after about 10:30 a.m. From then on, you can get in without a LivePocket ticket, and you only need an MI Card (エムアイカード), Mitsukoshi Isetan's store card, on three members' days.
For the first half hour or so after the 10 a.m. opening, you need both a LivePocket ticket and an MI Card.
Without an MI Card, skip the members' days (January 13, 22 and 29). There's no fair at all on January 19–21, January 28 or February 4–5.
If you're heading to Japan in January, we've also rounded up what else needs booking ahead in Japan in January 2027: On-Sale Dates for Ghibli, Sumo & Shinkansen.
Salon du Chocolat Tokyo 2027 at a glance
Item | Details |
|---|---|
Dates | Wednesday, January 13 to Sunday, February 14, 2027 |
Venue | Isetan Shinjuku, Main Building, 6th-floor event hall (3-14-1 Shinjuku, Shinjuku-ku, Tokyo) |
Nearest station | Shinjuku-sanchome Station (新宿三丁目駅): Exits B3, B4 and B5 connect directly to the store's basement level. |
Brands | 167 |
Parts 1–3: members' days and 6 p.m. closings
The fair is split into Part 1, Part 2 and Part 3. Each part opens with a members' day (会員特別ご招待日), when you need to show an MI Card to get in. Part 3 also has a two-day break in the middle.
Part | Members' day | General entry | Closes at 6 p. |
|---|---|---|---|
Part 1 | Wed, Jan 13 | Thu, Jan 14 to Mon, Jan 18 | Jan 18 |
Part 2 | Fri, Jan 22 | Sat, Jan 23 to Wed, Jan 27 | Jan 27 |
Part 3 (first half) | Fri, Jan 29 | Sat, Jan 30 to Wed, Feb 3 | Feb 3 |
Part 3 (second half) | None | Sat, Feb 6 to Sun, Feb 14 | Feb 14 |
There's no fair on January 19–21, January 28 or February 4–5. If you only go by the first and last dates, it's easy to show up on a day the fair is closed.
The fair closes at 6 p.m. on the day before each break (January 18, January 27 and February 3) and on the final day, February 14. If you're planning an evening visit, avoid those four dates.
The store itself is open 10 a.m. to 8 p.m. If you're heading over late on any other day, check the official site for the event hall's closing time.
Entry rules before and after 10:30 a.m.
Isetan's entry schedule splits each day into two windows:
- 10 a.m. to about 10:30 a.m.: LivePocket ticket holders only (LivePocket is a Japanese ticketing platform). On every day of the fair, you also have to show an MI Card.
- From about 10:30 a.m. until closing: you can enter without a LivePocket ticket. You only need to show an MI Card on the three members' days: Wednesday, January 13; Friday, January 22; and Friday, January 29.
In practice, that early slot is only for MI Card holders, and even they need a LivePocket ticket to get in before 10:30.
If you're going without a LivePocket ticket or an MI Card, pick one of the 24 days below and plan to arrive after about 10:30 a.m. Before you go, check the official site for how lines and entry work on the day.
24 days with no LivePocket ticket or MI Card needed after 10:30 a.m.
Leave out the three members' days and the six break days, and you're left with 24 days:
- Weekends (10 days): January 16, 17, 23, 24, 30 and 31; February 6, 7, 13 and 14 (Feb 14 closes at 6 p.m.)
- National holiday (1 day): Thursday, February 11
- Weekdays (13 days): January 14, 15, 18 (closes at 6 p.m.), 25, 26 and 27 (closes at 6 p.m.); February 1, 2, 3 (closes at 6 p.m.), 8, 9, 10 and 12
Isetan's online sale
Isetan's online store also sells Salon du Chocolat items. General online sales run from Tuesday, January 5 to Tuesday, February 9, 2027, after an MI Card members' early sale on January 3 and 4.
For the latest information, including online sale times, check the official Salon du Chocolat 2027 site (Mitsukoshi Isetan, in Japanese), plus the fair's X account (@sdc_sns) and Instagram. Store hours and access in English are on Isetan Shinjuku's English page.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.