Hello Kitty x Sushiro 2026: How to Get the Collab Picks and Mascots (and the Stores Left Out)

Sushiro, Japan's biggest conveyor-belt sushi chain, is teaming up with Hello Kitty for the first time. The campaign is called "KAWAUMA HELLO KITTY" — a blend of kawaii (cute) and umai (tasty) — and it starts July 29, 2026 at Sushiro locations across Japan. Order a featured sushi plate, dessert, or drink set, and a Hello Kitty item comes with it.

It's a fun promotion, but there are a few things to get straight first. There are two kinds of freebies, both in limited supply. Takeout-only shops and a couple of other formats are excluded. So before you build it into your trip, here's the quick version: when it runs, which stores count, what to order, and what you actually get.

POINT: There are two kinds of freebies — a collab pick that comes with a featured plate, and a pouch or mascot that comes with a set. You can't choose the design, and each runs only while supplies last, so if you have your eye on something, go early in the day.

If this is your first time at Sushiro, it helps to know how conveyor-belt sushi works before you go. The basics are in "Same Kura Sushi, ¥115 or ¥150?": Conveyor Belt Sushi in Japan 2026 (Sushiro vs. Kura Sushi vs. Hama Sushi).

Dates and Eligible Stores

The campaign runs in two rounds: Round 1 from July 29, and Round 2 from August 19. There's no fixed end date — each item runs until its allotted stock is gone.

This is the part travelers get wrong most often. The small "Sushiro To Go" counters you see around stations and shopping streets are not part of the campaign. You need a regular Sushiro where you sit down and eat in.

Two Kinds of Freebies

The word "goods" covers two different things here, and what you get depends on what you order. Keep them separate and you won't miss the one you want.

• A featured plate (sushi from ¥250, desserts ¥330–¥350) — a sushi plate comes with a collab pick (a small decorative food pick; a clear pick in Round 2); a dessert comes with a collab sticker. This is the easy way to collect.
• A featured set (the Tsukuro Set, a Sushiro combo, from ¥720 / a soft-drink set from ¥1,350) — this is what gets you the bigger items: a zip pouch, a mascot, or a mini charm.

Either way, it's one item per order, and the design is random. Here's each in detail.

Round 1 (from July 29): Featured Menu

Round 1 has three sushi plates that come with a collab pick, plus one dessert that comes with a collab sticker. All prices are tax-included and vary slightly by store type (shown as "from ¥250").

Bincho Tuna with Mala Sauce and Fried Scallions (from ¥250, comes with a collab pick)

Image used with permission

A twist on tuna: fatty bincho (albacore) tuna with the tingle of Sichuan pepper (mala), finished with fried scallions for a savory bite that lingers.

Squid with Plum and Shiso (from ¥250, comes with a collab pick)

Image used with permission

A light, summery plate. The tartness of pickled plum and the aroma of shiso make it a good palate cleanser between richer bites.

Shrimp and Negi-Toro Wrap (from ¥250, comes with a collab pick)

Image used with permission

Shrimp wrapped together with scallion-flecked minced tuna. Note it's different from Round 2's "squid and negi-toro wrap," so check what you're ordering if you're collecting picks.

Apple Mille-Crêpe Melba (from ¥350, comes with a collab sticker)

Image used with permission

This one's the dessert. A chilled mille-crêpe layered with apple, and the back of the sticker carries the 5%-off coupon covered below.

Round 2 (from August 19): Featured Menu

Round 2 starts August 19, with two sushi plates that come with a collab clear pick and one dessert that comes with a collab sticker. Round 1 items switch over as their stock runs out.

• Large Shrimp (from ¥250, comes with a collab clear pick)
• Squid and Negi-Toro Wrap (from ¥250, comes with a collab clear pick)
• Warabi Mochi and Candied Sweet Potato (from ¥330, comes with a collab sticker)

The Featured Sets (Pouch or Mascot)

If you want the bigger items, order one of the featured sets. The contents change between rounds.

• Round 1: Tsukuro Set + collab zip pouch (4 designs) from ¥720 / soft drink + collab mascot (5 designs) from ¥1,350
• Round 2: Tsukuro Set + collab mini charm (4 designs) from ¥720 / soft drink + collab mascot (4 designs) from ¥1,350

Every design is random — you can't pick. Each has a capped total quantity and ends once it's gone, so the popular mascots can sell out early in the day. Sushiro asks guests not to order in bulk and not to resell, so plan on one per check and treat the specific design as luck of the draw.

If you're also hunting Hello Kitty in the variety-goods aisle, Hello Kitty x 3COINS 2026: ¥330 Goods, Skip Day One, Go July 19 is worth a look.

The 5%-Off Coupon on the Dessert Sticker

The back of the dessert sticker carries a 5%-off coupon good at Sushiro. It's valid from September 9 to September 30, 2026, and you can use it as many times as you like during that window. It doesn't apply to takeout or delivery.

The Five Special Collab Stores

Five locations across Japan are "special collab stores," decked out inside for the campaign. From July 29 to September 6, you can take in the full Hello Kitty setting across the whole restaurant.

• Tama Center (Tokyo)
• Mūza Kawasaki (Kanagawa)
• Sakae (Aichi)
• Esaka (Osaka)
• Kokura Ekimae (Fukuoka)

If you want photos, or you just want the decor experience, these five are the ones to aim for.

Sushiro 101 (for First-Time Visitors)

Sushiro is a major conveyor-belt sushi chain with restaurants all over Japan. You can order a single plate at a time, and beyond sushi there's ramen, tempura, and dessert. Your bill is tallied automatically from the plates delivered to your seat and the items you order on the touch panel.

The ordering touch panel supports English and other languages at many stores (the exact languages vary by location). Beyond grabbing plates off the belt, the more common setup now is ordering on the panel and having your food arrive at your seat on a dedicated lane.

When it's busy, you usually take a numbered ticket at the entrance or through the reservation app and wait for your turn. For how conveyor-belt sushi works and how the chains differ, see the conveyor-belt sushi guide linked above. If you're pairing this with a Sanrio goods run, Sanrio's 55th Anniversary "Mini Sanrio" Series: Prices, Where to Buy in Tokyo, and the Tax-Free Catch is a useful companion.

The Short Version

Sushiro x Hello Kitty is a first-ever collab running from July 29 at Sushiro across Japan. Featured plates come with a collab pick; featured sets come with a pouch or mascot; either way the design is random and it's all while supplies last. Takeout and a couple of store formats are excluded. If you're fitting it into a trip, choose a sit-down Sushiro and go early in the day.

For the latest menu and stock, check the official campaign page.

Official site: