Tamagotchi turns 30 this month, and Bandai is marking it with a free-to-enter festival across Shibuya and Harajuku, which the organizers call "Shibuhara."
The full Japanese title, 祝3000しゅ〜ねん!?超たまごっち祭 in シブハラ, jokingly calls it the 3,000th anniversary. It runs from Saturday, November 7, to Sunday, December 6, 2026.
The main venue is MAZE on the 4th floor of Tokyu Plaza Harajuku "HARAKADO" (東急プラザ原宿「ハラカド」). Entry is free, but on the opening weekend of November 7–8 you needed a timed ticket to use the exhibition, shop, café or purikura (photo-sticker booth).
As of November 8, the official websites haven't said how entry will work from November 9 on. BookLive, which runs the official store Tamagotchi Factory! (たまごっち ふぁくとり〜！), says November 14–15 may also require tickets through an advance lottery.
So far, tickets have only been issued through LINE, the official pages are in Japanese only, and new dates will be announced on X (@TMGC_factory). If you're aiming for November 14–15, start checking that account now.
No entry ticket is needed for the stamp rally, which covers 14 shops and cafés and is free. Stamp cards are handed out at MAZE and, from November 9, at MAGNET by SHIBUYA109. Prizes are claimed only at the MAZE counter.
Festival basics
Image used with permission
Event | Cho Tamagotchi Matsuri in Shibuhara (超たまごっち祭 in シブハラ) |
|---|---|
Dates | Saturday, November 7 – Sunday, December 6, 2026 |
Main venue | MAZE, 4F, Tokyu Plaza Harajuku "HARAKADO" |
Address | 6-31-21 Jingumae, Shibuya-ku, Tokyo |
Hours | 11:00 a. |
Admission | Free |
What's inside | Exhibition, pop-up shop, café, purikura booth |
Organizer | Bandai |
Hours on the final day, December 6, may change.
The exhibition, 3000 Shunen!? Dai-Hakkutsu Project-ten (3000しゅ〜ねん!?大発掘プロジェクト展), shows Tamagotchi devices from past generations. The original went on sale on November 23, 1996, so Monday, November 23 (a national holiday in Japan) is the actual 30th birthday.
Entry tickets and admission
From November 9: not announced yet
For the rest of the run, BookLive says it may issue advance-lottery tickets for other dates if the venue gets crowded. The festival site adds that entry "may be handled by advance reservation or same-day numbered tickets," so a same-day system is also possible.
Announcements will come from Tamagotchi Factory's X account (@TMGC_factory), and details will also go up on the official festival site. Whichever day you plan to go, weekday or weekend, check the X account before you head out.
We'll update this article once new ticket dates are announced.
Tamagotchi Factory's permanent store on the 3rd floor of the same building may hand out its own entry tickets when it's busy. Those notices go out on its info account, @TMGC_f_Info.
Opening-weekend tickets (Nov 7–8)
Nobody has said future tickets will work the same way, but this is the only system used so far.
Ticket holders added Tamagotchi Factory's account on LINE (Japan's most widely used messaging app), picked a time slot in mogily, a digital ticketing service that runs inside LINE, and showed the ticket screen at the door.
The lottery ran from 5:00 p.m. on October 23 to October 27, with results on October 30. A first-come, first-served round opened at 6:00 p.m. on November 2 for people who didn't win the lottery or hadn't applied. No same-day tickets were mentioned.
Each ticket covered the holder plus up to three children of elementary-school age or younger. The official pages don't say whether you can apply without a Japanese phone number.
Ticket rules (Nov 7–8)
The opening-weekend tickets were void if you missed your time slot. You couldn't change the date or transfer your ticket, and once you left, you couldn't go back in. When it got crowded, staff could limit how long visitors stayed in each area.
Even with a ticket, the shop, café and photo booth can have their own lines, and a ticket doesn't guarantee you'll be able to buy what you want. Waiting around the building late at night or before the first trains is not allowed.
The free stamp rally
Image used with permission
The stamp rally is a walking game around Harajuku and Shibuya: collect stamps at participating shops and cafés, then turn in your card for prizes. BookLive's notice says people without an exhibition ticket can join too.
You pick up a stamp card at one of two places, MAZE at HARAKADO or MAGNET by SHIBUYA109. Participating shops don't hand them out.
MAGNET hands out cards from Monday, November 9, through December 6: on the 5th floor (A-MEC) until November 24, then at the Bandai Namco Cross Store (バンダイナムコ Cross Store) on B1 from November 25. The official pages don't list the hours.
Collect three stamps, then take your card to the counter at MAZE (11:00 a.m.–8:00 p.m.). You'll get a "Tamagotchi Lab Researcher ID" and a Memetchi (めめっち) sticker. Get stamps from every participating stop and you'll also receive a senior researcher certificate.
On days when tickets are required, the official pages don't say whether you can enter MAZE without one to pick up a card or claim prizes. MAGNET also has cards, but prizes are only handed out at the MAZE counter, and no deadline for claiming them is given.
Stamp rally rules
- One card per person. If you lose it, the official FAQ's only answer is to go around again.
- You don't have to buy anything to get a stamp, though non-shoppers are asked not to linger in the stores.
- Stamps are only given during each shop's business hours.
- One prize set per card, and no one can claim it on your behalf.
- Stamp cards, prizes and collab menu items are limited and may run out.
- Collab menu items don't come with a prize.
The 14 stamp rally stops
The official festival site lists these locations and shows where each one is.
- Shops (5): PUMA STORE Harajuku CAT STREET; Thank You Mart Harajuku Omotesando (サンキューマート原宿表参道店); WEGO 1.3.5... Harajuku; "and ST TOKYO"; @cosme TOKYO (INNISFREE x Tamagotchi)
- Food (9): RUMBLE CRUMBLE Shibuya; LUKE'S LOBSTER Shibuya Park Street; Harajuku Penny Lane (原宿ペニーレーン); GO☆GO☆CAFE!; Bowls #; machi machi Harajuku; LOLA'S Cupcakes Tokyo Harajuku; LONG!LONGER!!LONGEST!!! Harajuku; Osushiyasan no Pork Tamago Onigiri (おすし屋さんのポークたまごおにぎり)
Not every place with a Tamagotchi collab menu is a stamp stop. Babytapi Tokyo Harajuku (ベビタピトーキョー原宿店), for example, has a collab menu but isn't on the rally list.
A separate activity, #たまあつめ (Tama Atsume), asks you to find 30 Tamagotchi hidden around Shibuya and Harajuku and post your finds on social media with the hashtag.
Festival merchandise and the café
The pop-up shop at MAZE sells limited-edition items. A few from BookLive's list (prices include tax):
- Tamagotchi Nyu! Gotchi Card, festival special edition: ¥3,300
- Acrylic keychain set, blind pack (8 designs): ¥990
- Button badge, blind pack (5 designs): ¥550
Some items may have purchase limits. When MAZE is crowded, festival goods may also be sold at the permanent store on the 3rd floor.
The café is open 11:00 a.m.–8:00 p.m. (last order 7:40 p.m.). The menu includes an egg soup for ¥756 and colorful donuts for ¥1,296, all in limited quantities.
Furyu's Tamagotchi-frame purikura booth started running inside MAZE on November 7, ahead of its nationwide rollout on November 12. HARAKADO is scheduled to have it until October 29, 2027.
Game demos at MAGNET by SHIBUYA109
MAGNET by SHIBUYA109 (1-23-10 Jinnan, Shibuya-ku) is running its own Tamagotchi campaign from November 6 to 30.
Up on the 5th floor, the A-MEC space hosts early hands-on demos of Tamagotchi Paradise – Neon Planets (out November 21), plus demos of Tamagotchi Paradise – My Lab Tamagotchi.
Demos run 11:00 a.m.–6:00 p.m. on the remaining days: November 14, 15, 21, 22 and 23.
Demo tickets are separate from the LINE tickets at HARAKADO. They're handed out on site, first come, first served, and when it's quiet you may be able to walk in without one.
Spend ¥1,000 or more (tax included) in a single purchase at stores in the building (some are excluded) and you'll get one of three limited stickers at random, while supplies last. Receipts dated November 6–30 count, but you can't combine them.
Getting to HARAKADO
- Meiji-jingumae (Harajuku) Station (Tokyo Metro Chiyoda and Fukutoshin lines), Exits 4 and 7: 1-minute walk
- Harajuku Station (JR Yamanote Line): 4-minute walk
- Omotesando Station (Tokyo Metro), Exit A1: 9-minute walk
For another character stop in Tokyo, see our Pokémon Café reservation guide.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.