Beaujolais Nouveau (ボジョレー・ヌーヴォー) goes on sale in Japan on Thursday, November 19, 2026. If you're in Tokyo that week, the easiest way to try it is Suntory's tasting at Shibuya Scramble Square, where three small glasses cost ¥100.
Buying a bottle takes a little more planning. The Lawson and AEON Net Super preorders have already closed, and most shops haven't said what time sales start on release day.
To reserve a bottle, Vinos Yamazaki takes preorders through Sunday, November 15. If you'd rather just walk in on the 19th, Hanshin Umeda Main Store in Osaka plans to stock about 40 Nouveau wines on B1.
Release Date and Start Times
Inter Beaujolais, the Beaujolais wine council, says the Nouveau wines are released every year on the third Thursday of November. In 2026, that's November 19.
Of the four shops covered here, only Lawson gives a time. Lawson app preorders are ready for pickup from midnight on November 19 (late Wednesday night) through November 25. Stores that aren't open 24 hours hand them over during their own hours.
Even a 24-hour convenience store won't necessarily have Nouveau on the shelf at midnight. If you plan a late-night run, ask the store first.
Buying a Bottle: Preorders and Release-Day Stores
Store | How to order | Order window | Pickup or delivery |
|---|---|---|---|
Vinos Yamazaki | Stores and online shop | Sep 4–Nov 15 | In store Nov 19 to end of November; online usually arrives Nov 19 (not guaranteed for Nov 14–15 orders) |
Lawson | Lawson app only | Aug 25–Sep 14 (closed) | Nov 19 (from midnight)–Nov 25 |
AEON Net Super | Online supermarket | Oct 19–Oct 31 (closed) | Nov 19–22 |
Hanshin Umeda Main Store (Osaka) | Preorders not mentioned in its announcement | — | In store from Nov 19, about 40 wines on B1 |
Vinos Yamazaki (ヴィノスやまざき), a wine shop chain, takes preorders in its stores and online through Sunday, November 15.
Ordering ahead saves a little: the shop's "Beaujolais no Kishi" (ボジョレーの騎士, "Knight of Beaujolais") Beaujolais Nouveau 2026 (750ml) is ¥3,718 instead of ¥3,850, tax included.
Online preorders are scheduled to arrive on release day, November 19, unless you choose a date. Orders placed on the 14th arrive on the 18th or later, and orders on the 15th, the last day, on the 19th or later, so a last-minute order may not arrive on release day.
If you ask for delivery on the 18th, the shop asks you not to drink it before 12 a.m. on the 19th.
The page also lists delivery dates for online orders placed after the deadline: on or after November 21 for orders on the 16th or 17th, and on or after November 22 for orders from the 18th. Neither arrives by release day.
Store preorders can be picked up from November 19 through the end of November. Details are on Vinos Yamazaki's Beaujolais Nouveau page (Japanese).
Suntory's Georges Duboeuf Nouveau goes on sale nationwide on November 19, in limited quantities. The only store we found with a detailed release-day lineup is Hanshin Umeda Main Store (阪神梅田本店) in Osaka.
Hanshin plans to stock about 40 Nouveau wines in its B1 wine and liquor section. Examples include Georges Duboeuf Beaujolais Nouveau 2026 (750ml) at ¥3,256 and Taillevent Beaujolais-Villages Nouveau Vieilles Vignes (750ml) at ¥5,940. The announcement doesn't say whether these prices include tax.
Shops set their own prices. Lawson sold the same 750ml Georges Duboeuf Nouveau for ¥2,948 (tax included), but only by app preorder, which has since closed.
AEON's page covers just Net Super delivery, so neither chain says whether its stores will have bottles on the shelf on the 19th.
The ¥100 Tasting at Shibuya Scramble Square
Suntory's tasting event, "Shunkan Hitokuchi Nouveau" (旬感 ひとくちヌーヴォー), lets you pick three wines from its 2026 Nouveau lineup and try 20ml of each for ¥100, tax included.
Item | Details |
|---|---|
Dates | Nov 19 (Thu) 3–8 p. |
Venue | Urban Core space, 1F, Shibuya Scramble Square (渋谷スクランブルスクエア), directly connected to Shibuya Station |
Booking | Not mentioned in Suntory's announcement |
First come, first served | Tastevin-style tasting dish for the first 3,500 guests; Sélection Plus (the top wine) as one of your three picks, first 500 glasses only |
Answer the survey, or post on social media at the venue with #ひとくちヌーヴォーPR, and you get one extra glass. If you post, you can take a limited-edition sticker instead. The announcement doesn't say whether doing both gets you two extra glasses.
Japan's legal drinking age is 20, and staff check age at the entrance and ask whether you'll be driving afterward. The announcement doesn't say which ID is accepted. Outside food and drink aren't allowed.
The 2026 Lineup and Harvest
Suntory's 2026 Georges Duboeuf lineup has five wines: Beaujolais Nouveau, Beaujolais-Villages Nouveau, a rosé, an orange wine, and Sélection Plus, the top of the range. The orange Nouveau isn't made from Beaujolais grapes, so it doesn't count as Beaujolais Nouveau.
All five are made "nama" style, meaning no heating or chilling treatment.
Hanshin's announcement, citing Mottox's website, says a heat wave from May through July ripened the grapes early, and with little rain from August, the harvest came earlier than usual. Yields are down from last year, but the wine is expected to be rich and concentrated.
If you want the preorder price, reserve with Vinos Yamazaki by November 15. Otherwise, buy on the 19th, or taste three at the Shibuya event before you pick a bottle.
If you're in Tokyo into late November, here's when the leaves turn: Tokyo Fall Foliage 2026: Peak Week and 4:30pm Park Closings.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.