Gelato Pique's Christmas pop-up, the GELATO PIQUE CHRISTMAS GIFT MARKET 2026, runs from Saturday, November 14 to Sunday, November 29, 2026, on the third basement floor of Omotesando Hills (表参道ヒルズ) in Tokyo. Entry is free and there's nothing to book in advance.
When it gets crowded, though, the venue may cap entry and hand out numbered tickets (seiriken, 整理券).
This is the third year. The 2024 and 2025 editions both ran November 22 to December 7, so this one opens about a week earlier and wraps up before December.
The Holiday Lottery and capsule toys are paid for at a ticket machine by the entrance. The machine takes cards, QR payments and IC cards, but not cash. Sales of both are capped each day.
Key details
Dates | Sat, Nov 14 – Sun, Nov 29, 2026 |
|---|---|
Hours | 11:00–20:00; last entry 60 minutes before closing (19:00 on regular days) |
Final day | Sun, Nov 29: last entry 16:00, closes 17:00 |
Venue | Omotesando Hills Main Building, B3F, Space O (スペース オー) |
Admission | Free |
Address | 4-12-10 Jingumae, Shibuya-ku, Tokyo |
Nearest stations | Omotesando Station (Tokyo Metro), Exit A2, 2-minute walk / Meiji-jingumae (Harajuku) Station, Exit 5, 3 minutes / JR Harajuku Station, Omotesando Exit, 7 minutes |
Contact | gelato pique Omotesando Hills store, 03-6384-5215 |
Space O sits at the bottom of the grand staircase in the Main Building's central atrium. During the event, the staircase also gets Gelato Pique holiday decorations. A giant snow globe goes up at the main entrance a little earlier, from Monday, November 9.
The zelkova trees along Omotesando avenue don't light up until December 1, so the street illumination and the pop-up won't overlap. More on the trees in Omotesando Winter Lights 2026.
Reservations and numbered tickets (seiriken)
There's no reservation system. Outside of crowded periods, you just walk in on the day. The official announcements don't mention needing a membership, a Japanese phone number, or a local address, so a short-stay visitor can simply turn up.
The official listing says numbered tickets "may be distributed" when it's crowded. It doesn't say on which days, from what time, or where.
Gelato Pique's reports on the past two years mention long lines, but don't say whether entry was actually limited or numbered tickets were handed out. To ask about tickets, call the contact number above.
Holiday Lottery and capsule toys at the ticket machine
If you want the capsule toys or the Holiday Lottery (ホリデーくじ, new this year), buy tickets at the machine before you go in.
Holiday Lottery | ¥1,500 per draw; up to 3 draws (3 tickets) per person |
|---|---|
Capsule toy: Pique Bear charm (6 designs) | ¥600 per turn |
Capsule toy: eco bag (5 designs) | ¥900 per turn |
Lottery prizes run from A to H. The A prize is an extra-large Pique Bear plush; B is a unisex Pique Bear cardigan.
Both have a daily cap, and once it's hit, sales stop for the day. When the lottery sells out, a board outside the venue says so.
For the capsule toys, a per-person limit may be added partway through if it gets busy; in 2024, the limit was one turn per person.
The ticket machine doesn't take cash. Accepted payments:
- Credit cards: Visa, Mastercard, American Express, JCB, UnionPay, Diners Club, Discover
- QR payments: Alipay, WeChat Pay, PayPay, au PAY
- Other: transit IC cards, iD, QUICPay
The brand doesn't say what the checkout counters inside the venue accept.
Best day to go: crowds in 2024 and 2025
Gelato Pique's own reports from the first two years give a sense of the crowds:
- Opening-day line at the doors: 50+ people in 2024, 400+ in 2025
- Weekends in 2024: up to a 90-minute wait for the giant Pique Bear photo spot
- Capsule toys in 2024: the day's stock sold out by evening, day after day
If you're after the lottery or capsule toys, go on a weekday and go early. Skip the three-day weekend of Saturday, November 21 to Monday, November 23 (Labor Thanksgiving Day).
If you go on opening day, expect a long line at the doors and possibly entry limits. On the last day, November 29, entry closes at 16:00, so don't plan an evening visit.
Gift Market exclusives and the charm market
The brand has announced four pieces as limited to this Gift Market. Prices are as the brand lists them; it doesn't say whether tax is included.
Image used with permission
Baby Moco Nordic Bear Jacquard Dress (¥11,990)
A women's jacquard dress with a Nordic bear pattern.
Baby Moco Nordic Bear Jacquard Cardigan (¥12,980)
A unisex cardigan in the same jacquard.
Image used with permission
Big Bear Long-Sleeve Tee (¥6,930)
A unisex long-sleeve T-shirt.
Tote Bag (¥5,940)
The most affordable of the four.
In December, Gelato Pique also runs Christmas Limited Shops at four stores, including Ginza Mitsukoshi (銀座三越). The Baby Moco Big Bear jacquard sets sold there (¥17,930–¥20,900, tax included) are stocked at this pop-up too, so you can get them in November while stocks last.
At the charm market, you pick parts and build your own charm. The bear charm is ¥3,740, a beaded strap is ¥2,200, and other parts start at ¥1,430.
Free gifts, wrapping, and the carousel
Image used with permission
- Every visitor gets an original sticker.
- Spend ¥19,800 (tax included) or more and you get a snow globe in a pink colorway made just for this venue, while supplies last. Lottery and capsule-toy spending counts toward the total.
- Mori Building, which runs Omotesando Hills, says spending ¥19,800 (tax included) or more also gets you a ¥1,000 coupon for shops in the building, valid that day. It doesn't say whether lottery and capsule-toy spending counts for the coupon.
- Gift wrapping is free at the venue. Holiday-design bags and gift boxes are limited; once they run out, you get the standard design.
The carousel in the middle of the venue runs only for the first 15 minutes of each hour (:00–:15). The rest of the time, it's a photo spot. You can't ride it, and it may not run at all if there's a technical problem.
Tax-free shopping at the B2F store
Gelato Pique's permanent store (11:00–20:00) is on B2F of the Main Building, one floor up from the pop-up, and its store page says it handles tax-free procedures.
Neither the brand nor the mall says whether the pop-up itself offers tax-free shopping. If you want a tax refund on regular-line items, buy them at the B2F store.
Since November 1, 2026, tax-free shopping in Japan works as a refund: you pay the tax-inclusive price at the till, then get the consumption tax back after customs checks your purchases when you leave Japan.
Planning a December trip too? Our Japan in December 2026 booking guide lists the tickets and trains to reserve before you fly.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.
