Japan's convenience stores are one of the easiest places to walk out with limited-edition character goods, and this summer FamilyMart (ファミリーマート) is running a Sanrio (サンリオ) tie-up where each Sanrio character is paired with the mascot of a famous Japanese food brand.
The second wave drops on August 18, 2026, with a fresh set of acrylic charms and, new this time, drawstring pouches.
If you collect Sanrio goods while you travel, this pairs naturally with the other current pickups we've covered, like the Mini Sanrio series at Sanrio's own shops and the ongoing Hello Kitty x Sushiro campaign.
For every two eligible campaign items you buy, you get one original goods item, free, while supplies last.
Campaign Overview: Sanrio x FamilyMart 2026
Here is the shape of the campaign before you go hunting for a store.
Item | Detail |
|---|---|
Where | FamilyMart, roughly 16,400 stores nationwide |
Wave 1 | From August 4, 2026, 10:00 |
Wave 2 | From August 18, 2026, 10:00 |
How to get goods | Buy 2 eligible items, get 1 goods item free |
Ends | Overall campaign scheduled through August 31, but goods end as soon as stock runs out |
Cost | The goods are free; you only pay for the eligible items |
The whole thing is FamilyMart-only, so it won't help to check Lawson or 7-Eleven. Stock and timing can vary by store.
Wave 2 (from August 18): The New Pairs
The second wave brings five Sanrio-and-mascot pairings, with acrylic charms in all five designs plus two drawstring pouches. Each pair matches a Sanrio character with the mascot of a well-known Japanese food brand.
Image used with permission
- Tuxedosam (タキシードサム) x Mr. P, the Pringles (プリングルズ) mascot
- Pekkle the duck (あひるのペックル) x Kyoro-chan (キョロちゃん) from Morinaga's Chocoball
- Usahana (ウサハナ) x Toto-maru (とと丸) from Morinaga's Ottotto
- Pochacco (ポチャッコ) x the Hiyoko-chan chick (ひよこちゃん) from Nissin's Chicken Ramen
- Hangyodon (ハンギョドン) x Demae Boya (出前坊や) from Nissin's Demae Itcho
The charms are the collectible everyone chases, but the two pouches are the reason wave 2 is worth a second look even if you grabbed goods in wave 1.
The Buy-Two-Get-One Rule
You earn one goods item for every two eligible items you buy, free on top of the items themselves. Which design you get depends on what's still in stock, so a specific charm you have your eye on may already be gone.
The catch is knowing which items count. Eligible products are marked in-store, usually with a campaign sticker or shelf tag rather than a fixed, published list, so look for the display near the front of the store or just ask staff for the FamilyMart campaign items.
Because goods run out while supplies last, popular characters can disappear early even though the overall campaign is scheduled to run into late August. If a specific pair matters to you, go sooner rather than later.
Wave 1 (from August 4): The First Eight Pairs
Wave 1 started earlier in the month with eight pairs, acrylic charms only. If you're reading this after August 18, those first charms may already be thin on the ground, though stock varies by store. It ran on the same buy-two-get-one rule; only the lineup is different:
Image used with permission
- Hello Kitty (ハローキティ) x the Koala's March bear from Lotte
- Little Twin Stars (リトルツインスターズ) x the Toppo mascot from Lotte
- Kuromi (クロミ) x Petagu (ペタグー) from Nobel
- Hanamaru Obake (はなまるおばけ) x Hachinosuke (はちのすけ) from Nobel's Hachimitsu Kinkan lozenges
- Cinnamoroll (シナモロール) x Potta (ポッタ) from Calbee's Jagabee
- Kogimyun (こぎみゅん) x Kappa Ebi-kun (かっぱえびくん) from Calbee
- My Melody (マイメロディ) x Apollo-chan (アポロちゃん) from Meiji
- Badtz-Maru (バッドばつ丸) x the Karamucho grandmother (ヒーおばあちゃん) from Koikeya
Paying, Tax-Free, and the Next Campaign
Paying is easy: cash works everywhere, and most stores also take major credit cards, IC transit cards like Suica and PASMO, and the usual QR wallets.
A quick snack run won't qualify for tax-free shopping, though. Only some branches are licensed for it, the threshold is 5,000 yen of consumables in a single visit, and the free goods aren't a taxable purchase to begin with, so a couple of snacks won't clear the bar.
If you miss this one, you're rarely far from the next. FamilyMart runs character campaigns like this regularly, so it's worth a glance at the promotion display near the entrance whenever you stop in.
© 2026 SANRIO CO., LTD. APPROVAL NO. L670798
©Calbee © 2026 KOIKE-YA Inc. ©LOTTE/HAKUHODO ©L/KMP ©meiji
© MORINAGA & CO., LTD.
© Nissin Food Products CO., LTD.
© Nissin Food Products CO.,LTD. designed by play set products © NOBEL ©2026 PRINGLES
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.
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