On the 4th floor of Tokyu Kabukicho Tower, in Shinjuku's Kabukicho district, Sanrio is running an immersive exhibition called "Hotel Floria Tokyo." Built around a "hotel" concept, it first became a hit in Korea and has now come to Japan for a limited run.
The run is a long one — July 15, 2026 through May 31, 2027, open every day — but that does not mean you can simply walk in. Tickets are sold through e-plus for specific entry times, so the first thing to sort out is which day and time you want. Here is what you need to know before you go: the prices, how to book, and how to reach the venue.
Tokyu Kabukicho Tower, 4F. Open daily 10:00–20:00 (last entry 19:30). Tickets are timed-entry and sold only through e-plus.
The Basics and Getting There
Image used with permission
The venue sits on the 4th floor of Tokyu Kabukicho Tower, right across from Seibu-Shinjuku Station. All of Shinjuku's major stations are within walking distance, so it's easy to reach whichever line you use.
Item | Details |
|---|---|
Dates | July 15, 2026 – May 31, 2027 (open daily) |
Hours | 10:00–20:00 (last entry 19:30) |
Venue | Tokyu Kabukicho Tower 4F (1-29-1 Kabukicho, Shinjuku, Tokyo) |
Nearest stations | Seibu-Shinjuku 1 min / Shinjuku-nishiguchi (Toei Oedo) 6 min / Shinjuku 7 min / Shinjuku-sanchome 8 min |
Ticket Prices and How to Book
Entry is by timed slot. There are 19 thirty-minute entry windows, from 10:00–10:30 through 19:00–19:30, and the final entry is 19:30. Tickets are sold online through e-plus only, and prices differ between weekdays and weekends or holidays.
Category | Weekday | Weekend / Holiday |
|---|---|---|
Adult / University student | ¥2,400 | ¥2,600 |
Junior high / High school student | ¥1,600 | ¥1,800 |
Child (ages 4–12) | ¥1,000 | ¥1,200 |
Ages 3 and under | Free | Free |
Children aged 3 and under enter free with a guardian, and with a disability certificate the holder and one caregiver get 50% off. Because tickets cannot be changed, refunded, or canceled once bought, lock in your date and time slot before you pay.
Booking ahead is the norm, but if a slot still has space you can buy on the day through e-plus. Weekends, holidays, and long weekends fill up early, so if you have a particular day in mind, reserve a timed slot in advance.
For overseas visitors, e-plus has an English booking page, though a card issued outside Japan isn't guaranteed to go through. If you're unsure, it's worth testing your card before you travel. You can book here: e-plus ticket page.
Inside the Exhibition
Image used with permission
The experience was designed by the Korean creative studio "d'strict." You check in as if arriving at a real hotel, then move through a series of rooms, each dressed to match a different world.
Each room is themed around a Sanrio character — My Melody, Kuromi, Cinnamoroll, Hangyodon, and others — with guest rooms and photo spots to match. To set expectations: the characters are represented through the sets and decor rather than appearing in person, and the route is designed with plenty of photo opportunities along the way.
Photography is allowed inside, though flash and tripods are restricted, and posting your shots to personal social media is fine. Note that once you leave you cannot re-enter, so take your time before heading out.
Tokyo-Only Merchandise
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The on-site shop carries original goods sold only at the Tokyo venue — around 160 items, with a second wave rolling out from September 19, 2026. To give a sense of the price range:
- Ticket holder (9 designs) ¥660 each
- Die-cut postcard (10 designs) ¥275 each
- Stick balloon ¥1,430 each
- Big tote bag ¥4,400
- T-shirt ¥4,180 each
Anyone who buys a shopping bag receives a monthly-design original tag at the register while supplies last. The smaller items are easy to pack and make convenient souvenirs.
Before You Go
The run is long, but in-person character events, such as meet-and-greets, take place only on specific days and often require winning a lottery. The entry lottery for the My Melody and Kuromi session on September 23, 2026 closed on September 13, and only winners could take part.
Extra events like this are announced partway through the run, so check the official X account (Hotel Floria Tokyo ) or website as your visit nears.
Its central Kabukicho location and proximity to the station make it easy to combine with shopping or a meal in Shinjuku. With a timed-entry ticket in hand, you can walk straight into Sanrio's world instead of standing in a line.
Also planning a trip to a Sanrio theme park? See Sanrio Puroland Halloween 2026.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.
