A new Sanrio store, "sanrio house," opens its third location on Thursday, October 29, 2026, on the basement first floor (B1) of the West Building at Nagoya PARCO. It is the first sanrio house in the Tokai region, and the first anywhere in Japan to include a café.
Here's the catch: for at least the first stretch after opening, you can't just walk in. Both the shop and the café are reservation-only. The smartest way to avoid a wasted trip is to understand how booking works before you go.
In the early weeks after opening, both the shop and the café run on advance reservations. Store visit bookings open Wednesday, October 7 at noon via the official LINE account; café bookings are set to open in mid-October via TableCheck.
If you like Sanrio's newer venues, our guide to Sanrio Hotel Floria Tokyo: prices and how to book timed tickets covers another recent Sanrio project in Tokyo.
Opening Date, Location, and Hours
Item | Details |
|---|---|
Store | sanrio house Nagoya PARCO (third location) |
Opening | Thursday, October 29, 2026, 10:00 |
Location | Nagoya PARCO, West Building, B1 (Sakae 3-29-1, Naka-ku, Nagoya) |
Hours | 10:00–20:00 |
Nearest station | Yabacho Station (矢場町駅), Meijo Line |
sanrio house is a new store format that debuted in Shinjuku (Lumine Shinjuku) in March 2026 and opened a second location in Osaka (LUCUA osaka) in June 2026. Nagoya is the third, and it anchors the final phase of Nagoya PARCO's autumn 2026 renovation.
How to Book (Two Separate Systems)
The one thing to get right here is the reservation. At least at first, the merchandise shop and the café each run on their own advance-reservation system. The two are different, so don't mix them up.
- Shop (merchandise) visit reservations: bookings open Wednesday, October 7, 2026 at noon through the official sanrio house LINE account, for visits from opening day (October 29).
- Café reservations: bookings are scheduled to open in mid-October 2026 through the TableCheck service. As of late September, the exact start date had not been announced.
The café route has one nice perk. According to the official announcement, café guests can go straight into the shop area afterward. So if you can get a café reservation, you can move on to shopping without a separate store booking.
A few things still aren't set: whether there'll be same-day tickets or numbered entry slips, and how many café seats there are or whether time limits apply. None of that had been announced by late September, so check the official sanrio house LINE account or website before you go.
Japan's First sanrio house Café
The highlight in Nagoya is a café, the first at any sanrio house in Japan. The menu is built around four characters: Hello Kitty, My Melody, Pompompurin, and Cinnamoroll.
Expect items such as crêpes, soft-serve ice cream, and mini parfaits. The Hello Kitty crêpe, tied to Hello Kitty's birthday on Sunday, November 1, is a limited-time item on sale through the end of November (that's the plan for now). It's an easy one to catch if you're there in the first few weeks.
The café's original goods are sold only at the Nagoya PARCO store and the online store.
What's on Sale and Nagoya-Only Items
The shop carries a wide range of Sanrio character goods, from apparel and cosmetics to homeware and food. There are also items you can only get in Nagoya.
Nagoya PARCO Exclusive Clear Tumbler (¥1,980, tax incl.)
A clear tumbler in a design only found at this store, simple enough for everyday use.
Nagoya PARCO Exclusive Clear Pouch (¥1,760, tax incl.)
Also in a Nagoya PARCO exclusive design, handy for organizing small items.
Smaller, easy-to-grab goods are on sale too, such as can badges (¥660, tax incl.) and stickers (¥440, tax incl.).
To mark the opening, there's a first-come purchase perk: spend ¥7,700 or more (tax incl.) and receive a "sanrio house original sticker" in a limited design.
Getting There
The nearest station to Nagoya PARCO is Yabacho Station (矢場町駅) on the Meijo Line. The station connects underground to the B1 of Nagoya PARCO's East Building. sanrio house is on the B1 of the West Building, so if you come in from underground, move through the mall to the West Building.
From Nagoya Station, you can transfer between subway lines to reach the Sakae (栄) and Yabacho area.
Before You Go
- If shopping is your goal, secure a store visit reservation via the official LINE account when bookings open at noon on Wednesday, October 7. Walk-ins aren't an option early on.
- If you also want the café, wait for TableCheck reservations to open in mid-October. Café guests can go straight into the shop area.
- The shop and café use two separate booking systems. Decide which one you want first, then book through the matching system.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.