If you're traveling in Japan in late June, here's a small but genuinely useful deal: from Thursday, June 25 to Sunday, June 28, 2026, 7-Eleven Japan is taking ¥50 off eligible cold noodles at stores nationwide. It's a four-day summer promotion built around one simple idea: when the heat sets in, a chilled bowl of noodles is exactly what you want, and a little cheaper makes it easier to grab.
Cold noodles are a summer staple in Japan for a reason, and if you're curious about the culture behind them, we cover it in our piece on hiyashi chuka and the little paper sign that announces summer has arrived. This article focuses on the practical side: what is and is not included, roughly what you'll pay, and how to grab one as a visitor.
The basics: dates and discount
The sale runs for four days, Thursday, June 25 through Sunday, June 28, 2026. Eligible cold noodles get a flat ¥50 off 7-Eleven's regular pre-tax price.
The discount is applied automatically at the register—there's no coupon to clip and no app sign-up required. One thing to note: it can't be combined with other discount campaigns, and selection, product names, and prices can vary slightly by store and region.
What counts as a “cold noodle”
The deal covers chilled prepared noodles such as hiyashi chuka (cold, ramen-style noodles), cold pasta from the spaghetti and pasta section, and pasta salads. Chilled deli items and prepared dishes that contain noodles are included too.
What's excluded: hot noodles (soba, udon, ramen, hot pasta, yakisoba, yaki-udon), shelf-stable cup ramen and instant bag noodles, refrigerated bag noodles, low-calorie noodles, tofu noodles, and frozen noodles.
The easy rule of thumb: look in the refrigerated (chilled) case for ready-to-eat noodle dishes you don't need to heat up—those are the items most likely to be eligible.
Sample items and prices
Here are a few examples of what you might find. Prices can vary by store and region.
“Tsuru-tto Nodogoshi Hiyashi Chuka”—a classic cold, ramen-style dish topped with seven ingredients: char siu pork, shredded omelet, cucumber, boiled egg, wakame seaweed, bean sprouts, and pickled red ginger. Normally ¥550 (pre-tax), it drops to ¥500 pre-tax (¥540 with tax).
Photo courtesy of 7-Eleven Japan
“Ippon-zuri Katsuo-dashi Zaru Soba”—stone-milled buckwheat noodles served cold with a bonito-based dipping broth. Normally ¥398 pre-tax, on sale for ¥348 pre-tax (about ¥376 with tax).
Photo courtesy of 7-Eleven Japan
“Chilled Fresh Pasta with Shrimp Tomato Sauce”—springy fresh pasta tossed in a rich shrimp-and-tomato sauce. Normally ¥598 pre-tax, on sale for ¥548 pre-tax (about ¥592 with tax). Sold nationwide except Okinawa.
Photo courtesy of 7-Eleven Japan
Tips for travelers
Japanese convenience-store cold noodles are a great fit for a hot-weather meal: they're inexpensive, ready to grab, and easy to eat in your hotel room, at a park, or on the shinkansen. You can pay with cash, credit cards, transit IC cards, or barcode payment apps like PayPay, though accepted methods vary by store.
Disposable chopsticks and forks are available at the register.
Cold noodles usually come with the sauce or dipping broth included in the package, but it's worth a quick check when you pay.
Note that the chain's SevenMeal delivery items are included in the sale, but in-store deals and the 7NOW app/website deals don't always cover the exact same products.
With temperatures climbing, it's best to eat your noodles soon after buying. For more on coping with Japan's intense summer heat, see our Japan summer heat guide.
The bottom line
7-Eleven's ¥50-off cold noodle sale runs just four days, June 25–28, 2026. Summer favorites like hiyashi chuka, zaru soba, and chilled pasta are a little cheaper than usual—an easy, low-stakes way to try Japan's famous konbini food while you cool off.
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▶ 7-Eleven official: “Cold Noodle Sale from June 25” (Japanese)
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.