Sanrio House (サンリオハウス), the Sanrio character shop, opens on the 5th floor of Shibuya PARCO on Friday, November 13, 2026, at 11:00.
It's the brand's fourth store after Lumine Shinjuku (opened March 2026), LUCUA Osaka and Nagoya PARCO, and its second in Tokyo. Mash Style Lab runs the shops, with Sanrio officially overseeing them.
For now, the Shibuya store is reservation-only, booked through the shop's official LINE account. Booking opened at noon Japan time on October 30.
Sanrio House hasn't said whether walk-ins will be allowed at Shibuya. If you want to shop there, book through LINE before you go.
Opening date, location and hours
Image used with permission
Opens | Friday, November 13, 2026, 11:00 |
|---|---|
Location | Shibuya PARCO, 5F |
Address | 15-1 Udagawacho, Shibuya-ku, Tokyo |
Hours | 11:00–21:00 |
Entry | LINE reservation required from opening day, until further notice |
Phone | 03-6427-0230 (from opening day; +81-3-6427-0230 from overseas) |
Nearest station | Shibuya Station (Hachiko Exit) |
From the Hachiko Exit, head toward Shibuya MODI. At the MODI corner, turn left onto Koen-dori (公園通り) and walk about 100 meters. Shibuya PARCO is on your left.
Booking through LINE
Reservations go through the official sanrio house LINE account, so you'll need LINE. We couldn't confirm whether an account registered outside Japan can book.
The shop hasn't said how far ahead you can reserve, how long each slot is, how many people one booking covers, or when the reservation-only period ends.
So add the account before you leave home and check it for open slots as soon as you know which day you'll be in Shibuya.
The Shinjuku store also opened reservation-only in March and now uses numbered tickets instead. Whether Shibuya will make the same switch hasn't been announced.
Shibuya PARCO exclusives: 5 store-only items
Image used with permission
As at Nagoya PARCO, the Shibuya store has five exclusive items, all featuring Hello Kitty dressed in Shibuya high-school fashion. Prices include tax.
- Shibuya PARCO clear tumbler: ¥1,980
- Makeup pouch: ¥2,750
- Clear pouch: ¥1,760
- Acrylic charm: ¥1,980
- Stickers: ¥990
All five are sold only at the Shibuya PARCO store, which makes them the main reason to book this one.
Holiday items in the Shibuya announcement
Sanrio House released its first holiday collection on November 5. The Shibuya opening announcement features holiday goods too, but it doesn't say when they go on sale at this store.
Hello Kitty Silhouette Glitter Tumbler (¥4,290)
Image used with permission
A silver-toned glitter tumbler.
Holiday Clear Tumbler (¥1,980)
Image used with permission
Same price as the Shibuya PARCO clear tumbler, but a different design. Don't mix the two up if you're after the Shibuya one.
The Shibuya announcement also lists a Hello Kitty plush charm (¥5,940), a holiday bath bomb set (¥5,940), a Hello Kitty ribbon fur hooded coat (¥24,200), a holiday check jacquard hand towel (¥1,540) and room shoes (slippers, ¥11,550).
Holiday shopping bags (¥50–100) and gift drawstring pouches (¥100–200) are sold as well.
From November 13, customers who spend ¥16,500 or more (tax included) at the Shibuya store get one holiday acrylic sticker while supplies last. Designs are random and can't be swapped.
Without a reservation: online store and other stores
The five Shibuya pieces are store-only. The holiday collection is different: it went on sale at noon on November 5 on the brand's online store holiday page. We couldn't confirm whether the online store ships outside Japan.
The Shibuya and November 5 announcements don't list exactly the same items, so check the page for what you want and whether it's still in stock.
In Tokyo, the other option is the Lumine Shinjuku store (Lumine 2, 2F), which has carried the holiday collection since November 5. The brand says Shinjuku, LUCUA Osaka and Nagoya PARCO are handing out numbered entry tickets for a limited time after the holiday release.
At Shinjuku and LUCUA, ticket handouts stop once the planned number has been given out, so Shinjuku isn't a sure thing either.
For visits from November 4 on, Nagoya PARCO says to check its official social media for entry details. Our Sanrio House Nagoya guide covers how to book its café.
The opening announcement also lists CAPSULE TOY LAND, a capsule toy corner with eight designs. It's set up in the corridor outside the event space on Shibuya PARCO's 5th floor from November 13 to 26, 11:00–20:30 (planned).
No reservation is needed, but the announcement doesn't say whether the Shibuya exclusives or holiday items will be sold there.
If Sanrio is a big part of your Tokyo trip, our guide to Hotel Floria Tokyo, the Sanrio characters exhibition in Shinjuku, covers its timed-entry tickets. For other things to lock in before a December visit, see what to book before you go.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.
