Two Japanese classics have teamed up for the first time: Tokyo Banana (東京ばな奈), the sponge-cake souvenir you'll spot in most gift shops around Tokyo Station, and Frugra (フルグラ), Calbee's breakfast granola. Both brands were born in 1991, and both turn 35 in 2026. To mark the milestone, they've created a single new product: Frugra Tokyo Banana Flavor.
Advance sales start on Friday, July 17, 2026. It's sold only inside Tokyo Station, with no announced listings at supermarkets or online shops nationwide. If your trip runs through Tokyo Station, it's an easy pick for breakfast back home or a box of small gifts to hand out.
The Basics
Here's the short version.
Frugra Tokyo Banana Flavor (4 bags) | ¥1,296 (tax incl.) |
|---|---|
Special Set | ¥3,400 (tax incl.) |
Advance sales | July 17 (Fri) – August 5 (Wed), 2026 |
Continued sales | August 17 (Mon) – late September 2026 |
Gap with no listing | Aug 6 – Aug 16: no store announced |
Where | Inside Tokyo Station only (details below) |
What's on Sale
There are two items: an everyday pack and a gift-oriented set.
Frugra Tokyo Banana Flavor, 4 bags (¥1,296)
Image used with permission
This is the main event. It keeps Frugra's signature crunch and layers in the mellow, creamy taste of the original. Inside you'll find banana-shaped chips made from banana purée and baked crisp using Calbee's "neo-oven" method. Because they're made with milk, there's a custard-like sweetness to them, too. The pack holds four individually wrapped bags, so it's easy to eat a little at a time or split among coworkers and friends.
Frugra x Tokyo Banana Special Set (¥3,400)
Image used with permission
This set pairs a 4-bag pack of Frugra Tokyo Banana Flavor with a box of Tokyo Banana's classic "Mitsuketa" (見ぃつけたっ, 8 pieces), plus a Tokyo Banana mascot and a mini towel. You get something to eat and something to keep in one box, which makes it a tidy choice for a bigger gift or a small collectible from the trip.
When and Where to Buy It (Tokyo Station Only)
This product is sold only inside Tokyo Station, and the counter changes depending on the date. The official release names two windows: advance sales (July 17 – August 5) and continued sales (August 17 – late September). For the stretch in between, August 6 to August 16, no selling location has been announced. To be sure you can get it, plan your visit during the advance period or on or after August 17.
Dates | Where to buy |
|---|---|
Advance: Jul 17 – Aug 5, 2026 | Tokyo Okashi Land (東京おかしランド), just outside the Yaesu Underground Central Gate / open 9:00 a.m. – 9:00 p.m. |
Aug 6 – Aug 16, 2026 | No store officially announced |
Continued: Aug 17 – late Sep 2026 | The "Tokyo Banana s" shop (東京ばな奈s, just outside the Yaesu Underground Central Gate), and Ekinaka LAB Tokyo Yaesu South (Ekinaka LAB 東京八重洲南口 パクモグテラス) |
During the advance period, the first 3,000 people to buy Frugra Tokyo Banana Flavor at Tokyo Okashi Land get an original sticker, one per purchase. Supplies are limited, so if the sticker is part of the draw, go early in the advance window. Hours for the two continued-sales counters aren't listed, so check them on site if you're going after August 17.
The product hasn't been announced at supermarkets, convenience stores, or online shops elsewhere in the country, so the safe move is to buy it before you leave Tokyo Station.
What Is Tokyo Banana, Anyway?
A little background if this is your first time. Tokyo Banana launched in 1991 and has become one of Tokyo's best-known souvenirs: soft sponge cake wrapped around banana custard cream.
You'll find it across Tokyo Station, Haneda and Narita airports, and major train station kiosks, and because it's hard to find outside Japan, travelers have reached for it as a take-home gift for decades. Think of this Frugra version as that familiar flavor moved over into a breakfast cereal.
A Few Things to Know Before You Buy
A few practical notes for shopping at Tokyo Station.
Tokyo Station spreads its shops across both sides of the ticket gates, inside and out. If you're carrying a lot, drop your bags first and you'll move around far more easily. Our Tokyo Luggage Storage Guide 2026: Coin Lockers and Bag-Drop Apps walks through the options.
Tax-free treatment on food depends on how much you spend and how items are sealed. If you're buying in bulk, check the rules first in our Japan Tax-Free Shopping Guide 2026: What Qualifies, How It Works, and Getting Your Refund.
If you want to fold shopping into a summer trip, it helps to know when the sales run. We've mapped the timing in Japan Summer Sales 2026: Still Time? Outlet and Department-Store Dates and How to Shop Smart.
Two 35-year-olds teaming up for the first time makes for a nice keepsake from the trip and a familiar breakfast once you're home. If Tokyo Station is on your route, stop by before you forget.
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.
