Pokémon GO 10th Anniversary Goods 2026: Pokémon Center Exclusives & Release Dates

To mark 10 years since Pokémon GO's 2016 launch, a lineup of anniversary goods lands at Pokémon Center in July 2026.

They go on sale online first on July 9, then in stores across Japan from July 11. Prices run from a ¥275 clear file to a ¥3,850 T-shirt, and the designs are exclusive to Pokémon Center stores and the official online shop in Japan.

The whole collection centers on Professor Willow's Assistant Pikachu — the Pikachu that helps the professor back in the game, and the face of Pokémon GO's 10th anniversary in Japan.

In stores, you can look for it under its Japanese name, ウィロー博士の助手ピカチュウ.

Below you'll find the release dates and where to buy, the full price list, the anniversary events running alongside the launch, and a few tips for shopping at Pokémon Center if you're visiting from abroad.

Release dates and where to buy

The online pre-sale starts two days ahead of the in-store launch, so if there's something you really want, ordering online early is the safest move (delivery is within Japan only — more on that below).

The goods will be available at Pokémon Center stores across Japan, with one exception: whether Pokémon Center Yokohama Satellite will carry them is still undecided. If you're planning to shop there, keep that in mind.

The lineup and prices

Here are the main items announced so far, with tax-included prices.

Every piece carries the Professor Willow's Assistant Pikachu design, so the look is consistent across the range. At under ¥1,000, the clear file and acrylic keychain make easy souvenirs or small gifts.

The plush and T-shirt are the popular picks and can sell out early.

10th anniversary events at Pokémon Center

Alongside the goods, Pokémon Center stores nationwide are running events for the 10th anniversary.

They start on July 1, 2026, with commemorative stickers handed out in three waves through July 20 — show your Pokémon GO app at the register to get one (one per person per day).

Other Pokémon GO–themed activities are planned too, each on its own schedule, so dates vary.

One of them is the Professor Willow's Assistant Pikachu greeting — a meet-and-greet with the costumed character — which runs on weekends and holidays from July 4 to July 26 at four stores: Sendai (Tohoku), Yokohama, Nagoya, and Osaka (Pokémon Center Osaka). If you're going for a specific event, check the official site for the latest dates and venues before you head out.

A visitor's guide to shopping at Pokémon Center

Here's some basic information for first-time visitors from overseas. It's useful whenever you go, not just for the 10th anniversary goods (details are current as of July 2026).

Where the stores are

Pokémon Center stores are found in major cities across Japan.

Tokyo alone has four — Tokyo DX (Nihonbashi), Mega Tokyo (Ikebukuro), Shibuya, and Skytree Town — with others in Yokohama, Nagoya, Osaka, Kyoto, Hiroshima, Fukuoka, Sendai, and Sapporo.

Most sit inside department stores or station buildings, so they're easy to fit into a day of sightseeing. Check the official store list for locations and hours before you visit.

Tax-free and paying

Because many of these locations are inside department stores or station buildings, some are registered as tax-free shops.

Under Japan's tax-free system, general goods qualify when you spend ¥5,000 or more (before tax) at a single store on the same day and show your passport.

Whether tax-free is offered and how it's handled still varies by store and building, though, so bring your passport and check at the register.

Payment methods differ from store to store, too. When you pay, ask which credit cards, IC cards, or QR-code payments are accepted.

Buying online

If the stores don't fit your itinerary, or an item is sold out in person, Pokémon Center Online is another route.

Note, though, that it ships within Japan only and doesn't send overseas, so you'll need a Japanese delivery address — your accommodation, for instance.

Crowds and stock

Release days and weekends get busy at the bigger stores, and sought-after items like plush toys get harder to find as time passes.

If you have your eye on something specific, a weekday morning soon after release tends to be the quietest time to go.

Before you go

The goods hit Pokémon Center Online on July 9, 2026, and stores nationwide from July 11, with prices from a ¥275 clear file to a ¥3,850 T-shirt — and you can only get these designs in Japan.

If you're here this July, it's worth timing a store visit around the anniversary events: the sticker giveaways and the Pikachu greeting are the kind of thing you won't find at a Pokémon Center back home.