Marugame Seimen, the udon chain, is turning its noodles into pudding. The "Marugame Udon Pudding" (丸亀うどんプリン) goes on sale July 7, 2026 — the chain's first-ever cold dessert, made from at least 30% actual udon.
There are four flavors, all eat-in only (no takeout), and each store makes a limited number by hand every day, so they're gone once they sell out. Here's what to know before you go: the prices, what's in each cup, and a few things to watch for as a traveler.
The basics
On sale | Tuesday, July 7, 2026 |
|---|---|
Where | Marugame Seimen locations across Japan (not all stores) |
How long | No end date — while supplies last |
Takeout | Not available (eat-in only) |
Because quantities are limited and there's no end date, if you're stopping by a Marugame Seimen in early July, order it the same day rather than putting it off.
Not every branch carries it, so it's worth checking store-by-store availability on the official product page before you go.
So what is an "udon pudding"?
Image used with permission
The idea is literal: the pudding base is actually made from udon. Marugame takes the noodles it hand-cuts from flour each day and cooks them down into a soft base.
It sets up in two layers: a springy jelly on top, and a "mochi-toro" (soft-and-chewy) udon base underneath. That signature udon bite, in a cold dessert. That's the point.
The four flavors and prices
All prices include tax.
Blue Hawaiiー¥340
Image used with permission
Anmitsu-styleー¥340
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Mangoー¥290
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Ankinako (red bean & roasted soybean flour)ー¥290
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Blue Hawaii is a vivid light-blue jelly with fruit cocktail inside, finished with sweet-tart fruit on top — think of the blue tropical syrup you see on Japanese shaved ice. Anmitsu-style is a jelly dressed up like anmitsu, a Japanese dessert, with Hokkaido red-bean paste and a cherry. Mango pairs a mango jelly with real fruit pieces and condensed milk. Ankinako layers a Hokkaido red-bean jelly with a side of kinako, the roasted soybean flour used in Japanese sweets.
Two of them lean Japanese-sweet (Anmitsu-style and Ankinako, built on red bean and kinako) and two lean tropical (Blue Hawaii and Mango) — pick whichever camp you're in.
Marugame Seimen 101: the chain you may know from home, with a Japan-only item
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Marugame Seimen now runs udon shops in 10 countries and territories. In the U.S., Hawaii, the U.K., and parts of Southeast Asia, you'll see it as "Marugame Udon" or "Marugame" — plenty of visitors already know it from back home.
The chain's reputation rests on three things: the udon, the dashi (a savory stock), and the tempura. The noodles are made from flour in-store every day, and those same fresh-cut noodles are the foundation of the udon pudding.
Ordering works the same way it does at the overseas branches. You grab a tray, line up at the counter, order your udon, help yourself to tempura and onigiri along the rail, and pay at the end. They take cashless payment, too. The pudding is a dessert you add after your udon, in the same checkout.
Even if there's a Marugame near you at home, this is one you can only get in Japan.
Tips before you go
The pudding is eat-in only — no walking around with it — so leave yourself time to sit down in the store.
Rather than saving it for the back half of your trip, order it the day you see it. And if it's sold out, Marugame's udon itself is available year-round — on a hot day, the chilled bukkake udon (cold noodles with a splash of concentrated dashi poured over the top) is a good call.
Related reading
If you're into summer's limited-time sweets and snacks, these are worth a look:
Kakigori: Japan's Shaved Ice, and Where to Eat It in 2026
KFC Japan Summer Menu 2026: Red Hot Chicken and the wafu burgers
How to Order at a Japanese Restaurant (ticket machines, call buttons, paying)
This article was translated from the original Japanese with AI assistance and reviewed by our editorial team. The Japanese version is authoritative.
